sparkcentral and forrester
Redefining Customer Service in a Digital World

Why Messaging is the Preferred Communication Interface for Your Customers

Messenger, WeChat, In App Messaging – The list goes on! Are you ready to service your customers on digital messaging channels? And did you know that  9 out of 10 consumers want to be able to message a business?  The icing on the cake is that providing service on messaging channels is both cost effective and leads to higher customer satisfaction rates.  

If you are looking for cost effective ways to drive deeper relationships with your customers you won’t want to miss this webinar.

In this webinar you'll learn:


Why messaging based service interactions lead to higher customer satisfaction rates


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Why you need to invest in messaging



How to get started and what you need to consider



How brands like JetBlue, Uber, Nordstrom and more are leveraging digital service to redefine their business


About the Speakers



Ian Jacobs

Senior Analyst at Forrester Research

Ian will present new research findings on the growth and adoption of messaging channels for customer support and service. 


Anaal Patel

VP of Marketing at Sparkcentral 

Anaal will showcase how leading brands that have begun to implement messaging based service along with tips and tricks on how to get started.