Making the Case for a Social Customer Care Program

If you build it, they will come.


Loved brands trust Sparkcentral

Join Karen O’Brien, VP of Global Social Media at Western Union as she covers their journey with social care, their motivations for investing in social, lessons learned along the way, and the outcomes achieved.

In this webinar you'll learn:

  • How to get executive buy-in for investing in a social care program. 
  • How and why you should be promoting social as a customer care channel. 
  • How to increase volume with proactive customer outreach. 
  • The cost savings associated with doing social care right and the business ramifications for doing it wrong. 

Karen O’Brien is the VP of Global Social Media for Western Union, where she leads the team responsible for driving social strategy and execution on WU’s social channels. Over the past 18 mos. her team has taken WU from ground zero to some of the fastest growing and most engaged brand social channels in FSI globally. Karen focuses at the intersection of social engagement, advocacy and loyalty for consumers that delivers deep brand engagement and results through integrated experiences. She’s worked with some of the world’s most successful brands: Xbox, Microsoft, T-Mobile, Starbucks, Verizon, ABC, Dell, HP, Symantec, Seagate, Cisco, IBM, Oracle and PayPal.