Bridging the Gap Between Marketing and Customer Service on Social Media

 

Loved Brands Trust Sparkcentral
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This webinar will assess the the dichotomy between customer service and marketing within the social media space. Jess Lee, Sr. Associate of Customer Experience at Discover will share how Discover’s social care team has successfully shifted from an all-in-one solution to a dedicated social customer service solution, while bridging the gap between marketing and customer service needs.

In this webinar you'll learn

  • The importance of a choosing the right technology for your social initiatives 
  • The importance of social customer service
  • How the needs and goals of marketing and customer service teams differ on social
  • How marketing and customer service teams can work together on social

 

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Jess Lee

Digital Servicing & Customer Experience Sr. Associate

Discover