Today there is no such thing as excellent customer service without the use of social media. Where social used to once be an “experimental channel” for most companies, it is now a requirement. Companies that provide social customer service are challenged with integrating social customer service their contact center.
It is no longer just about having a social customer service presence, but being able to integrate it into existing contact center operations and make it a core piece of a company’s overall customer experience strategy.
In this webinar you'll learn:
Why and how companies started looking at social media as a customer support channel.
What companies can do now to make social customer service part of their multichannel customer service strategy.
In three years, what will be the role of social media in providing customer service?